Have you ever done a Facebook Live?

Until May 2018, I hadn't. Now, I do at least 2-3 a week. Granted, I did NOT get there overnight, but I finally am not scared of it anymore. I can't edit, I stumble on my words...but it's real. One of the big things I have learned in the past 7 months is that people like real. Unedited, raw, live videos are REAL and people can relate to that. 

Strategy:
At first I couldn't figure out what I should be really doing a live video about. I started with some rehab exercises to help people, and did some answering people's questions in groups, and really just when something felt important to me. Now, I answer more of people's questions and things that happen in life that relate to my target audience. I am trying to grow my image naturally for a little bit so I don't have to sell myself as much. As I get more comfortable with doing live's, I found I care less about being perfect and if people fault me for using the wrong word, then are they really the people I want to attract in the first place? No. I want to attract people that like me, relate to me, think I am cute...whatever it is. I got a message the other day that made me smile and reminded me why I am doing what I am doing. I only need to attract certain people, not EVERYONE. We don't all get along with everyone, so let's not try to sell to everyone. We need to build connections. So now I have a board with a list of different topics I want to talk about. Some of them I talk about right away, others stay on the board until I feel like I need to say whatever it is.

​Find a system that works for you, but the key is to get comfortable not being perfect. We are human, it's ok to make mistakes. Learn that, get comfortable with that, and things will start to get easier.